FIVE NETWORKING TIPS

It is impossible to overstate the importance of networking. In an increasingly competitive market, one of the most effective ways to get ahead is to build a meaningful network. Networking can feel forced for anyone from an executive to an intern, but it can be especially uncomfortable for people early in their career. To lessen some of the awkwardness, here are 5 tips to successful networking.

1. JOIN GROUPS

Attending networking events sporadically or without forethought is unlikely to improve your career. You should have specific goals in mind for networking, and join groups that are likely to help you achieve these purposes.

2. NETWORK CONSTANTLY

In every interaction, whether personal or professional, you are building your reputation. Make sure you are in control of your reputation, and that you are proud of it. You never know where another person is going to end up, or how the impression you leave will impact your career. Treat everyone with respect, assuming that one day, a person could be your co-worker, interviewer or connection for a new opportunity.

Nowadays, people tend to change careers fairly often. For those in the workforce, this means someone you are a customer of could eventually be your customer. For students, your lackluster participation in a group project could damage you if a fellow student is ever part of your interviewing team. In contrast, your willingness to help another student understand a difficult concept could pay off in unexpected ways down the line.

3. ASK QUESTIONS

Generally, people like to talk about themselves. Ask people about their careers, what led them there, and what their goals are for the future. If you genuinely listen to someone and ask thoughtful follow-up questions, you’ll leave a better impression than someone who can only direct the conversation towards himself or herself. You’ll also gain a better understanding of what that people are concerned about, what they want, and how to approach future interactions with them.

In a casual network setting, don’t immediately hammer someone with questions that are obviously self-serving, such as, “How can I get all of your business and outdo the competition?” Networking is different than a hard sell, and should be treated accordingly.

4. BE A RESOURCE

If you’re networking successfully, you’re probably building relationships that could benefit your other contacts. Be willing to make introductions and share your network. If you become a valuable resource to someone else, they will want to keep you in their network, and be more willing to pass leads your way.

5. PROFESSIONALISM

This may seem a bit obvious, but with bars becoming a frequent location for networking, make sure you remember the reason why you are at an event. You’re there to increase your professional network, not to cut loose in front of potential employers or coworkers. While networking feels more casual than an interview, it is important to consider what you say, and how people will perceive you. Don’t gossip about other people or companies to build rapport. If you attend a networking event with friends, make sure you don’t stand off in a corner, only speaking to the people you know. Look to make meaningful connections and leave a good impression.

All the best,

Jeff Beckham